It’s that time of the year again: already 2 season’s greetings nearly ended up in my spam folder. Both emails consisted of not much more than a nice postcard-style image. Many more will likely end up in spam or get deleted on sight (by accident!). Here are two simple pieces of advice to increase chances […]
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Not that I recommend closing down your corporate website – although I’m sure some do – it is time to pull your corporate website apart. Thanks to the Social Web, your content can reach a much wider audience outside the boundaries of your site.
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It’s quite obvious that a website with a URL ending on .be focuses on a Belgian audience. Same applies to .uk for the UK. You want to break through this by using a .com or .org domain name? Don’t assume, because it’s the internet, that borders don’t matter. They do. For .com and .org websites, […]
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